Interex was pleased to provide merchandise services to an automotive dealership customer within the Caribbean. The dealership organised the hosting of a local golfing event to entertain regular customers, suppliers, and close contacts on the island, with the goal of enhancing brand awareness and creating new networking opportunities.
The dealership sought ideas for golf-related products from Interex, which led to the supply of trendy, branded golf caps and sweat towels. Both items were sourced as plain, unbranded items after conducting a comprehensive review of samples from various manufacturers. It was crucial to ensure that the towels were of high quality yet lightweight when used out on the course.
Once the design for logos and their positioning was agreed, a local material print and embroidery specialist to Interex performed the final application. Embroidery offered a more resilient and permanent application to the items, which is unaffected by abrasion or washing.
Feedback from the dealership noted nearly 100 attendees took part in the event, each provided with a complimentary custom golf cap and sweat towel. It was a successful day, with positive reflection on the dealership’s merchandising campaign.
Interex has since expanded its range of customisable workwear and merchandise which includes more sports-themed items, and lighter, cooler fabrics.
Contact us for more information on how we can assist your business with a merchandising campaign.